The official positioning of the company: "The premium brand from Fly». Despite the fact that the company believes its premium brand, in the range, there are low cost smartphones lower price segment. But even in their emphasis on quality, good materials and long-term support for the software.
Wileyfox company founded in 2015. The office is located in London. Own production there, so smartphones deliver OEM-manufacturers. The emphasis is on online sales, allowing you to keep the price below the competitors' smartphones.