Tesla was founded in July 2003 by Martin Eberhard and Mark Tarponning, who funded the company prior to the investment of round A *. Both played an active role in the early development of the company before involvement in the project of Ilona Mask, one of the founders of the PayPal payment system. Mask spent the funds of Round A, joining the board of directors of Tesla, becoming its chairman. The company's main goal was the commercialization of electric vehicles, starting with a premium sports car designed for the first "adepts" of electric vehicles, and then moving as quickly as possible to more mass-produced cars, including sedans and affordable compacts.
In addition, the company launched the release of smartphones, tablets, televisions and air conditioners.