GreatCall was founded in 2006 to provide aging adults with simple cell phones.In the same year, the company launched the original Jitterbug flip phone. In 2009, GreatCall launched Live Nurse (now Urgent Care). In partnership with FONEMED, Urgent Care provides customers with access to registered nurses 24 hours a day.
In 2011, GreatCall added another app to its list of services called MedCoach, which provides daily medication management. That same year, GreatCall introduced the 5Star Urgent Response (now known as GreatCall Splash), a mobile Personal Emergency Response System device, along with 5Star Medical Alert System, which uses GPS technology and advanced location analysis to connect users with emergency certified 5Star Agents.
Also in 2011, John Walsh became the official spokesperson for GreatCall. In 2012, GreatCall released its first smartphone, the Jitterbug Touch, a keyboarded Android phone with a simplified user interface.
In 2014, GreatCall added another app called Link to its suite of safety applications. In November 2015, GreatCall acquired Lively Inc.